ASO Checklist for Indie iOS Apps

App name is under 30 characters and clearly describes the product.

Subtitle is under 30 characters and adds a distinct keyword or benefit.

Keyword field is under 100 characters with no obvious duplicates.

Screenshots show the main workflow in the first three images.

Screenshot text is readable on mobile search results.

Promotional text matches the current release or seasonal offer.

Description explains the job, key features, and who the app is for.

Localized metadata reads naturally in each target market.

App privacy, support URL, and marketing URL are current.

Search Console, App Analytics, or another measurement source is ready.